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About this Webinar

Healthcare’s new entrants: Who will be healthcare’s Amazon.com?

The $2.8 trillion US healthcare industry is being upended by companies attuned to the needs and desires of empowered consumers. These new entrants are nibbling at the edges of the traditional healthcare ecosystem, setting the stage for a New Health Economy.

These new players – from the retail, technology, telecommunications, consumer products, automotive, entertainment and media industries – regard their global reach, customer insights, and trusted brands as critical assets to capture and dominate the fragmented health sector. They are poised to reshape the US health industry, and offer new modes of care – from home diagnostic kits that snap on to smartphones to online services that can triage and recommend treatments based on computer algorithms.

Within a decade, the health business will look and feel like other consumer-oriented, technology-enabled industries. Soon, it will have its own Amazon.com-style, iconic, new economy brands. Incumbents face critical decisions about whether to compete with these emerging healthcare players, or align with them.

Join PwC’s Health Research Institute and its top advisors to explore answers to the question:  “Who will be healthcare’s Amazon.com?”

Who will benefit most:

Attendance is welcome to all, but Chief Innovation Officers, Chief Strategy Officers, Chief Experience Officers, and similar titles from health, retail, technology, telecommunications, consumer products, food & beverage, entertainment, gaming, hospitality, consumer electronics and automotive industries are best suited.

For more information and to download an electronic copy of Healthcare’s New Entrants: Who will be the industry’s Amazon.com?, visit http://www.pwc.com/us/healthcare-new-entrants.

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About the Speaker(s)

Ceci Connolly, Managing Director, Health Research Institute, PwC

Ceci Connolly leads PwC's Health Research Institute, including research, insights and analysis on policies and trends in the industry.  She is a nationally-recognized author and commentator on the intersection of health policy and market activity and co-author of a critically-acclaimed book on the Affordable Care Act.


Vaughn Kauffman, Principal, Health Industries, PwC

Vaughn Kauffman is the Health Industries Global New Entrants Leader in PwC’s health Industries Advisory practice. He works with a range of companies, both traditional healthcare and new entrants, to develop strategies to enter or expand their offerings in the evolving health care economy.  Vaughn has helped his clients with strategic growth, business model innovation, consumer-driven product and service strategies, distribution and sales effectiveness, care delivery optimization, customer and patient experience and mobile health.

Ed Yu, Health Industries, Innovation, PwC

Ed is a recognized industry leader in innovation, commercialization processes and operational transformations that drive sustainable profitable growth.  His expertise focuses on implementation of innovation strategy, product strategy, project excellence and business planning.

Trine Tsouderos, Health Research Institute, PwC

Trine Tsouderos is a director in PwC’s Health Research Institute, focused on research around new entrants in the health industry and the new health economy.  A former investigative medical reporter at The Chicago Tribune, she won state and national awards for her investigations into immunization rates, autism and dietary supplements. 

About the Sponsor(s)

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