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About this Webinar

Big Data Innovation: Online Series

In order to capitalize on the benefits of Big Data, marketers must overcome significant challenges in data analytics. The growth of data across all channels – web, CRM, social, email and more - presents both opportunities and obstacles for modern marketing-driven organizations. In this webcast, veteran digital marketer Dan Soschin will walk through five reports his organization leverages to make important business designs by mining large amounts of data using free tools. These five reports can be run by nearly any organization large or small, across all industries.

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About the Speaker(s)

Dan Soschin, Associate Vice President, Interactive Marketing, APU

An active blogger and speaker on social media, analytics, and marketing automation, Dan Soschin is the Associate Vice President of Interactive Marketing at American Public University System. Dan manages the University System’s digital and social marketing. Dan’s unique approach to marketing has generated impressive results through campaigns that are measurable, scalable, and create long term brand advocates. Prior to American Public University System, Dan worked in a number of startups from San Francisco to DC, where he currently resides with his wonderful wife, collection of Pez dispensers and his Ms. Pac-Man arcade. Follow Dan on Twitter (@Dan_Soschin) or www.DanSoschin.com.

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