The Big Data & Analytics for Marketing Summit will explore how businesses are driving real value from marketing, customer and business information. Take control of your data and see how embracing Big Data can drive better results within marketing.
Big Data has already proven to help marketers reach and engage with consumers in new ways. With so much consumer information and prospect data now available, organizations embracing data analytics and metrics are seeing improvements in the performance of their campaigns.
Topics covered include:
Using Data to Drive Consumer Engagement
Organizing for Customer Data Management
User Level Web Analytics Across Multiple Platforms