Applying Machine Learning to Optimize Forecasting and Maximize Salesby Jacques Penhirin
Partner, Head of Greater China
Jacques Penhirin is the headin the Greater China office of Oliver Wyman, with over 20 years experience in strategy consulting. During his consulting career, he has worked for leading international and local players in the Consumer Goods and retail industries in Europe and in China/Asia where he has been a resident for the past 15 years.
In consumer goods, his domain of expertise includes corporate strategy, marketing and sales strategy, and organizational design. He has served multiple sectors including dairy, alcoholic beverages, soft drinks, biscuits, infant formulas and confectionery both for multinationals and local leading payers. His recent work includes a wide range of project on e‐consumer management.
In retail, his domain of expertise includes corporate strategy, concept development, portfolio marketing strategy, store operations and strategic sourcing. He has served multiple formats including food retailing, department stores and specialty chains including accessories, apparel, travel retail and luxury goods. More recently he has conducted several projects in the e-commerce space.