Dual Presentation with Walter Maguire, Chief Field Technologist from HP Vertica & Christopher Surdak, Global Subject Matter Expert from HP Autonomy.
Is Big Data just another marketing buzzword? Can organizations use Big Data to create messages, experiences, and services that resonate personally with their customers? The answer is absolutely yes, but managing and analyzing the growing volume and variety of information collected by websites and other channels – clickstreams, transactional data, call center conversations, social media posts, etc. – makes it challenging to truly understand customer interests. Join us for this session to learn how the HP HAVEn Big Data platform can help you to store, manage, and analyze all of your Big Data for business value. In addition to real-world use cases, you’ll also get a technical deep dive on how HP HAVEn enables you to incorporate your choice of technology – Hadoop, R, any BI/visualization environment, etc. -- to deliver true 360-degree customer analytics.