Connecting the Dots between Analytics & Business Problems: Case Studies from the Retail & Consumer Sectorsby Ujjwal Sinha
Former VP, Business Intelligene & Analytics
It would be fair to say that Data Analytics and its promise has caught the attention of every leader these days. Many leaders/companies have made significant investments in this area. However, are they enjoying the full ROI yet? Connecting analytics investments with business problems and realizing ROI is both an art and a science. In this discussion, we will touch upon a couple of B2C case studies that demonstrate how marketers can connect the dots between real business problems and analytics: Voice of the Customer, and Customer Loyalty. We will also touch upon the war for talent in the analytics arena.