SVP, Regional Head of Analytics & CRM
Charlotte is the Senior Vice President, Regional Head of Analytics & CRM for HSBC. Currently she manages analytics and CRM for Global Marketing Effectiveness Analytics, Global Omni Channel Analytics and Latin Americas Retail Banking & Wealth Management Analytics. Charlotte has 17 years’ experience in Marketing Analytics, Strategic Planning, Digital & CRM Transformation and Business Development. An award winning marketing executive. Charlotte has worked in the US, Asia Pacific and Latin Americas in diverse Country, Regional and Global roles.