From One to Many: Creating a Successful Product Portfolio Strategyby Doug Ireland
Former, VP, Finance
Fast growing software businesses generally start with a single product that solves an important problem for a specific buyer. The move from a one product company to a multi-product brand is an important step in the development of a long-term sustainable growth business. In this talk we'll show how Prezi planned and executed the expansion into adjacent markets with a build-buy-partner framework.