Revenue Performance Management - How CFO's Can Lead the Chargeby Clark Muse
VP, Corporate Development
Revenue Performance Management is a critically important topic for most CFO's. There are many approaches to managing the revenue aspects of the enterprise. This discussion outlines the challenges many companies encounter with managing revenue forecasts across the organization, opportunities for CFO's to help drive the corporate revenue system, holistically, by integrating all influences of revenue, and an approach to revenue performance management that breaks down the silos, promotes cross-departmental alignment, and integrates data from all sources including CRM, digital marketing platforms, ERP, and customer care systems.