Berkeley Innovation Group
The concept of "Innovation" is like a glass of lemonade left in the summer sun: once cool and refreshing, now lukewarm and watered down. The Berkeley Innovation Group's (big) Design Thinking process, refined over 30 years of implementation, translates methods used by designers, artists, and entrepreneurs into a disciplined, executable process starting from the perspective of the user's needs. The process includes: Discovering what others have not seen, Designing products, services, and businesses, and Delivering these outcomes to the people for whom they meet a need or add value. Easy to say, difficult to do.