Mr. Guo Weiwen (Kevin), is General Manager of Strategic Cooperation & Marketing Innovation Department of Ctrip.com. He has more than 20-year experience in advertising and marketing area. He helps Ctrip’s brand equity increase by 70% under his brand strategy of mobile related position and communication. He was senior marketing director of NASDAQ listed company, Huazhu hotel group, and marketing director of a leading travel media company.