Senior Vice President, Global Brand Strategy
Guinness World Records
Presentation: Embracing disruption: How to remodel a legacy brand for a content and digital-first world
Sam is responsible for Guinness World Records’ global brand strategy, new product development, strategic partnerships and also heads up the innovation division, The Records Lab. She develops creative campaigns with top agencies and brands all over the world to take the world’s best known brands to new, record-breaking heights!