Established brands can often find themselves in a dilemma of adhering to past values and what they are known and loved for, whilst wanting to change and grow. This panel discussion will uncover insights from well-known organisations who experience this first hand, with discussion around how they have overcome these challenges, this is a discussion with plenty of food for thought on how to find the best balance between staying true to a legacy and encouraging innovation.
Panelists: James Radford, Head of Strategy & Performance Measurement, St John's Ambulance. Sarah Ilieva, Head of Digital Strategy, British Council. David Cope, Director of Strategy & External Affairs, Royal Botanic Gardens Kew.