Social media has redefined today’s
consumer video experience. In a world where the only constant is change, are
you interested in learning how to engage millennials more effectively with your
Reaching the prized internet-enabled
generation demands a deep understanding of social platforms, mobile usage, and
video consumption. At the intersection of these three massive trends is social
video. It redefines today’s consumer video experience.
For brands and marketers looking to
leverage social video’s power and scale in authentic and engaging ways, it’s
essential to understand the fundamentals, including what gets viewed, where it’s
viewed, and how consumers interact. Through the lens of more than 50,000
original videos and articles published to social platforms since 2013 —
generating 1.4B+ video views and 5B+ content impressions monthly across the
globe — Thomas Allcock - Vice President, Ad Sales Marketing, Diply , will define
social video, explain its growing relevance, and reveal five smart tips to help
power up your social video efforts.
This session will break down the
fundamentals of social video and cover:
- The massive secular changes around
social, mobile, and video.
- The power of social video as the
primary vehicle to interact and engage with millennials at scale.
- The art and science of content
creation, asset testing, and social dissemination.
- The components that determine social