Vice President, Head of Content/Editor in Chief, Digital and Print
Weight Watchers International
Presentation: Creating a content powerhouse: How the combination of content, community and data will help you drive your business forward
As vice president, head of content and editor in chief of Weight Watchers International, Theresa DiMasi is tasked with creating and articulating content strategy and content experience globally. These integrated, award-winning experiences have helped Weight Watchers deepen its relationship with customers, through a robust website, a top-rated mobile app, physical meeting spaces, wellness events and experiences, and a top-selling magazine, all reaching millions of people per day.