The relationship between organizations and customers has
evolved to one where customers now expect real-time interaction and exceptional
service at their fingertips 24*7. As the global marketplace continues to
expand, so do consumers options. It has become increasingly important to tailor
a customer journey that ensures both the product and their experience keeps consumers
coming back. How can businesses better leverage the technology at your
fingertips in order to deepen predictions of buying behaviors, habits, and the
lifestyle preferences of customers?
This knowledge can allow for a focus on delivering more
relevant offers, increased response rates, ROI, and customer loyalty while also
reducing campaign costs and the ability to segment more effectively.
The 2018 Customer
Analytics Summit will bring together a curated cross-industry line
up of data leaders focused on leveraging analytics to gain deeper insights into
customer behaviors, attitudes, and ultimately creating a humanized experience
to drive success and achieve business goals. Attain insights into techniques,
technology, and best practices to bring back to your organization and help
build a foundation centered around the modern customer.
Topics covered include:
- Customer Analytics in the Age of Social Media
- Proactive and Reactive Real-Time Analytics
- Competing on Predictive Customer Intelligence
- Predicting Online User Behavior with Deep Learning
- Delivering an Integrated,
Personalized Experience using
- Machine Learning in Customer Analytics
The preliminary schedule has been released - click here to see it!