Senior Director, Global eCommerce & Customer Insights
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Leading a centralized organization of 15 digital experts focused on building, measuring and executing against a cross screen RCI.com digital strategy that achieved back-to-back all-time best annual performances in 2015 and 2016.
• Grew channel revenue over a two year period by introducing enhancements that simplified the member experience resulting in a conversion lift
• Currently migrating RCI.com to a modern fully responsive design that provides a direct path to inventory via a new search and shopping experience
• Significantly reduced RCI’s time-to-market by two to three months by incorporating A/B and multivariate testing in the design and development process supporting the web / app experience
• Positioning the brand to become a more effective digital business by developing an analytics optimization plan that included the distribution of daily reporting providing greater transparency around channel performance
• Own website operations and content management for 15 languages and 27 locales leveraging segmentation and personalization