As organisations and the global market place grow, the role of digital marketing leaders has become more important for ensuring sophisticated initiatives and ways to create a relationship with the consumer that has depth and relevance.
Understanding current challenges will allow digital marketing leader's to excel in their role.
- Multi-Platform Marketing: Mobile, Web & Wearables
- Converting Social Media into Sales
- Digital Story-Telling & Content Marketing
- People-Based Advertising to People-Based Engagement
- Using Data & Analytics to Inform Marketing Strategy