Former Executive Director of Digital & Social Marketing
Penguin Random House
Presentation: Who are your Micro-Influencers, and Why Should you Care?
Rachel is an experienced Digital and Social Media marketer with over 14 years of experience. Over the course of her career she has worked across disciplines including PR, experiential, digital and social media and within a variety of verticals including QSR, CPG, Lifestyle, Beauty, Health & Wellness, Home and most recently Publishing where she head up the Digital & Social Media Marketing department at Penguin Young Readers, a division of Penguin Random House. Currently Rachel is the owner and principal consultant at Reach By Design, a bespoke marketing consultancy based in Brooklyn.