The focus of marketing has shifted from product-centric to customer-centric, from customer acquisition to retention and loyalty, and from individual transactions to the entire buyer journey. This has led marketers to reexamine the entire customer experience, seeking to create more streamlined, personalized and memorable interactions that will strengthen engagement, loyalty and, ultimately, ROI.
Themes We Will be Covering:
Multi-Platform Marketing: Mobile, Web & Wearables
Converting Social Media into Sales
Digital Story-Telling & Content Marketing
People-Based Advertising to People-Based Engagement
Using Data & Analytics to Inform Marketing Strategy