Moderator: Eve Lo, Chief Data Officer, Dentsu Aegis Network China
Milan Jiang, Chief Executive Officer, VeryStar-Linked by Isobar
Fang Yu, Vice General Manager, Credit Card, China Citic Bank
Yao Tian, CEO, Withwheat
People usually mix up +Internet with Internet+. Simply adding a microblog or WeChat account and doing some social media activities are called +Internet, while Internet+ means using technology and internet to empower the interaction with consumers, examining the service process and reshaping brand experience from consumers’ perspective, and ensuring seamless link to transactions. This is what Digital Transformation really means. This session will focus on how marketers can optimize the products, services and brand experiences with data, technology and creativity in the Internet+ era. Brands and consumers are no longer standing at two separate sides, but will join a duo dance together.