Director, News Marketing Centre
Presentation: Native Content to Communicate Brand Spirit
Vivien Li is the Director of News Marketing Centre at Tencent, managing marketing digitalisation strategies of the whole department. Tencent has been committed to the practices of Native Advertising (Yuan Sheng) for a long time, which enables brand information as part of the audience’s lives, and empowers marketing impacts.
Tencent editing room is based on Tencent news platform, which generates professional contents, creative production, new media technology and brand insight and other comprehensive ability for customised Native Advertising contents and delivery strategies. It takes advantages of the Tencent ecosystems to deeply integrate brand spirits and the original content, analysing the four dimensions of brands, media ecology, innovative forms and technology.