Dig behind the excitement of new mediatech developments, and how are media companies actually prioritising their day-to-day digital activity for the next two years? mediafuturesis an annual benchmarking survey of 100 leading media organisations – news media, consumer magazines and B2B; both legacy and pure-play start-ups. Now in its ninth year, it provides a unique insight into the business models, development priorities and organisational issues within the media industry. Where does mediatech fit into the overall business? Where are the resources being focused? Where are the real returns on investment being seen? And what does the media business think it will look like in two years’ time? This session will provide an exclusive preview of the early results from the latest mediafutures survey.