VP, Editorial & Content Development
Bauer Xcel Media
Presentation: How To Create a Data-Driven Content Strategy
Kate Spies has worked at a variety of global digital publishers and agencies for the past decade. Specializing in content, social and distribution strategy, Kate has been central to rapidly scaling a number of brands and guiding large teams through high-growth phases.
Currently, Kate is the VP, Editorial and Audience Development at Bauer Xcel. Kate's mission is to drive efficiency and high output at scale within the editorial team, and constantly innovate and iterate to deliver high-quality content across a wide variety of channels.
Before Bauer Xcel, Kate was the Head of Content for Mamamia, the largest women's website in Australia. Kate led the growth of Mamamia from personal blog to huge digital destination, visited by millions of Australian women each day. Kate went on to lead a series of strategic growth and change initiates at Mamamia, including the restructuring of their entire brand portfolio and the launch of their new US business.
Before joining Mamamia, Kate was one of the first members of the digital team at Bauer Media Australia, where she lead Cosmopolitan's unprecedented digital growth and helped transform the product into a revenue generating website.