Global Head of Digital Video
The Weather Company, an IBM Business
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Presentation: Successfully Utilizing Emerging Platforms
As the global head of digital video for The Weather Company, an IBM Business, Greg Gilderman is responsible for developing and executing the video strategy for The Weather Channel brand (does not include cable network). He is based in New York and reports to Neil Katz, editor-in-chief and senior vice president of global content.
During his tenure at Weather, Gilderman oversaw the launch of the company’s digital-first production team and studio - a unit that produces over 30 original videos per day for The Weather Channel app, weather.com, international partners, as well as across multiple Facebook channels. Under his guidance, video views have surpassed over 2 billion annually on The Weather Company’s digital properties, with an additional 500 million per month on Facebook.