General Assembly, in partnership with L'Oreal, has created an assessment test of digital marketing skills. Over 20,000 people have taken the test: VC-backed companies, Fortune 500 companies, digital marketing managers, traditional marketing managers, entry-level, executive-level, even those in marketing-related functions like merchandising, buying, and finance. The results will surprise you.
This session will reveal the details of the digital marketing gap - what industries, what functions, what levels, what specific skills? And it will explore the implications - what skills can you develop personally which will differentiate you in the market? And how you can build better teams that will help you avoid the digital marketing gap. You will have the opportunity to test yourself against some of the questions.