Competitive Intelligence: The Analytics Capability You Didn't Know You Neededby Jeremy Ballenger
Head of Wargaming BI & Analytics
Which indicators are important when monitoring and forecasting the future trends of a rapidly evolving tech industry? This session aims to provide a new way of thinking about market and competitive intelligence and how it is applied the video game industry to identify new opportunities, overcome challenges, and fuel strategic growth. We’ll walk through some of our processes on strategic monitoring, trend identification and product analysis while demonstrating some of the ways analysis is created, presented, and distributed to stakeholders using real life application to the video gaming industry.