Predicting Future : App Event Optimization & Future Value Map to maximize LTVby Yohan Chin
VP, Data Science
Mobile game advertising advanced very rapidly in last few years. Nowadays, reward mobile video advertising is dominating monetization solution and cost effective channel for new user acquisition. With innovative data science technology and great use of machine learning, mobile advertising solves for delivering new users who will likely to do some kinds of ‘event’ in their apps (IAP, Registration, First Trip, Booking..), which is way beyond ‘installation’. From this talk, will present how we build a solution to predict new users who will deliver “values” in near future and apply to mobile video advertising.