Using Platform Analytics for Fun & Profitby Frédéric Dubut
Senior Program Manager, BI & Data Platform
Most game studios are driving their analytics exclusively with data collected directly from the game itself. While game platforms are also collecting a lot of data, access by third-party game studios is often restricted, making this trove of valuable data mostly untapped. At Xbox, we believe that the game development community is better off when data flows openly, so we embarked on the Platform Analytics journey to share data and insights from our devices and services with the many studios who develop games on our platform.
In this talk, you will learn why Platform Analytics are complementary to other sources of analytics, how Microsoft Studios is using them to build great experiences and how other game studios can leverage the same set of analytics to make their next great game on Xbox and PC.