Establishing a Culture of Analytics in Your Studioby Joel DeYoung
In today’s ultra-competitive environment, a gaming studio’s effective deployment of analytics can make the difference between a hit title or a total flop. But game developers cannot simply pay lip service to analytics. The entire organization must be driven by data at its very core, establishing a culture of analytics that reaches across every department. In this session, Hothead Games’ Joel DeYoung describes how his studio uses data to optimize its games and explains how other studios can establish a culture of analytics that will give them a leg up on the competition.