Cookies & Theft: How to Model Like a Criminalby Alex Tarrand
Head of Product Management & Live Operations
Ever know that you are hemorrhaging users but are unsure how to keep them? Want an analytics solution that will identify and retain those users but don’t know where to start? Great! This is a tutorial on how to lie, cheat, and steal your way into the churn model of your dreams. This presentation will discuss our churn model methodology, from appropriation, to machine learning iteration and eventual execution.