Moving from Production to Marketing: Rediscovering the Game Databy Florent Blachot
Manager, Data Science
I spent 3 years working on game data of well-known Ubisoft franchises such as Assassin's Creed or Far Cry. I helped to understand our players and produced insights for the development teams. We developed high quality processes to score and to cluster them based on their game behaviors.
When I moved to marketing analytics a year ago to create a data science team, I thought it would be easy to transfer my knowledge from the production side to the business side but it was not. There were 2 main reasons why:
• The data sources: the consumer journey consists of multiple types of game data in addition to web, media and sales data
• Behaviors are not motivations: while understanding the player behaviors has been proven good for enhancing an installment, it was not as helpful for marketing purposes