Disrupting Customer Relationship Management with Graph Theoryby Ben Devienne
Head of Data Science
Graph theory was mostly made popular by social networks. It's the study of graphs, mathematical structures used to model pairwise relations between objects. A simple example is a network of friends who are connected with each other in a community. But a graph can be a portfolio of games, virtual items, or even game features... During this presentation you will learn how this powerful approach can be used to radically change customer relationship management for a video game company.