Telltale Games: A Data Driven Creative Processby Jerry Liu
Director, Strategy & Consumer Insight
In 2016, video game software generated more than $24.5 billion of sales in the United States alone (per ESA/NPD). It is a growing industry where creativity and innovation are the driving force behind each company’s success. But given constraints on time and resources, it is in the interest of video game companies to find ways to make the creative process more efficient. This discussion will center on how Telltale Games has implemented a process that strongly embraces primary market research to provide key insights into consumer tastes and preferences and uses that data to keep its products relevant and fresh.
Key words: innovation, Telltale Games, video games