Analytics in the Age of Voiceby Paul Joffe
Head of Product, Games
Sony Pictures Entertainment
For decades, futurists have envisioned a world where voice is the primary interface to machines, making tech more accessible and natural. In less then two years since the Amazon Echo hit the market, voice AI is now invading our homes, cars, appliances and workspaces. As with every new technology, games are at the forefront of motivating and enabling its adoption. That’s opened a new world of data to organize and understand. Through the lessons of one of the most popular voice applications, we’ll explore the challenges and lay out its promise as we use analytics to improve engagement and deliver sustainable entertainment.