Are GIFs the Future of Marketing?by Richard Rabbat
Rabbat’s talk will discuss:
THE RISE OF SNACKABLE CONTENT BITES
Facebook users watch only the first 3-5 seconds of a video on average, and
80% view it without sound. Users are already turning marketing content into
GIFs—and brands are capitalizing on this short form obsession by turning
their long form content into small, "snackable" moments.
HOW SAVVY MARKETERS ARE ALREADY UTILIZING GIFS
Trend-setting marketers are already using GIFs to build an in-touch,
millennial brand voice, share quick product demonstrations, and provide
quick visuals to break up text. These GIFs drive engagement and position
brands on the cutting-edge.
THE FUTURE OF GIFS IN MARKETING
GIFs will revolutionize unexpected industries—from long form journalists
breaking up articles with GIFs to fashion labels showing an entire new line
in less than 3 seconds. As fun content that activates emotions, they'll
spread like wildfire.