Becoming a Mobile-First Organization: How Increasing Mobile Adoption Affects Your Customer and Your Businessby Derek Rhodes
Manager, Mobile Innovation & Strategy
This year, the Miami HEAT became the first NBA team to require fans to use a smartphone – and their own app – to enter all 42 home games during the NBA season. This presentation will not only highlight the benefits of this drastic change to the business, but it will also break down common misconceptions about how mobile affects the fan and customer experience. In this presentation, attendees will learn what it means to be a mobile-first organization, how to effectively communicate and market digital initiatives to a variety of audiences, and how an agile approach to mobile operations and strategy can ensure successful implementation of new projects and adoption of your mobile app.