Building a Winning Digital Strategyby Leecox Omollo
Director – Digital Center of Excellence
Adtalem Global Education
With the rapid evolution in mobile technology, the acceleration in data management capabilities and relentless advancement of Machine learning technologies, most organizations are grimly aware that in order to win or even remain in their markets, they must formulate and execute the right digital strategy. Nevertheless, studies report that more than 50% of digital strategies end up as dismal failures. Organizations across the world expend energy and scarce resources pursuing strategies that fail to deliver any of their intended value. Stakeholders suffer losses and employees experience frustration, burn out and disillusionment as their organizations swivel from one digital strategy to the other. But failure doesn’t really have to be the norm. In this presentation, we propose a practical approach for defining a winning a digital strategy and one that delivers a sustainable advantage for your organization.