Manager, Mobile Innovation & Strategy
Presentation: Becoming a Mobile-First Organization: How Increasing Mobile Adoption Affects Your Customer and Your Business
Derek Rhodes is the Manager of Mobile Innovation for the Miami HEAT. This year, the Miami HEAT became the first franchise in the NBA to be mobile-only entry, requiring guests to enter using a smartphone. In his role, Derek manages game-day operations supporting the Arena’s guests, sets the communication and marketing strategy for this project, and champions new ways to engage fans through mobile and increase adoption. Prior to joining the HEAT, Derek was as a Team Lead at Google’s Creative Lab in NYC where he worked on a range of projects for Google, including enhancements to Google Photos and Youtube. He graduated from Duke University with a degree in Public Policy Studies and a minor in Political Science.