Maddock Douglas is a 26-year old consultancy helping established brands who are experiencing growth challenges to determine what’s next. Over time, we have experienced many cycles and learned many lessons. We have identified four key challenges that are key to advancing innovation as a capability:
1. The ability to better justify the investment in innovation
2. The ability to innovate faster
3. The ability to effectively prioritize innovation efforts
4. The ability to get more disruptive ideas in market.
We bring several competencies to bear on these challenges, including strategy, market research, collaboration, customer experience, design and marketing communications.