More data on consumer behavior and user journey is now available but without the right analytics strategy, making sense of the data can feel like a guessing game. How can we accurately analyze data in order to understand and respond to the needs and motivations behind it. This summit will demonstrate how you can gain a crucial advantage over competitors, by measuring your social outreach and unlocking key insights.
By covering the latest topics impacting company’s online activity, this summit creates a platform for analytics practitioners and data scientists working in social media & web analytics to obtain real action points and useful connections.
Aligning Social Media & Web Analytics to Wider Business Objectives