Open Strategyby Richard Whittington
Professor, Strategic Management
Saïd Business School
Strategy is getting more ‘open’, in two senses. First, strategy processes are becoming more inclusive with regard to internal and external constituencies, with greater engagement of employees and consultation with partners. Second, strategies are becoming more transparent internally and externally, with more information either being deliberately shared or, sometimes, inadvertently leaked. This presentation will identify the kinds of organisations on the frontline of greater strategy openness, propose benefits and costs of such openness, and explore how organisations are coping with the shift.