Director of Global Design Innovation
Presentation: Leveraging design methodologies, driving innovation for the modern female
Erica is a strategic thinker, helping companies innovate for women by understanding what to make, why it matters, and how to connect with design. She sees each innovation challenge through the eyes of the consumer and guides ideas into scalable business opportunities across diverse industries. She pushes the status quo, always exploring new methodologies to close the gap between what women want and what business needs. She holds 20+ patents and has been featured in ABC News, Fast Company, The New York Times, I.D. Magazine, Blueprint, and many other media.